Freshly VS Blue Apron Comparison

UPDATED Nov. 2024
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Meal delivery services can help you enjoy nutritive, wholesome foods even when you don’t have enough time for grocery shopping or meal prepping. Freshly and Blue Apron stand out among many meal delivery companies when it comes to the quality of both food and service. Our professional team made this informative Freshly vs. Blue Apron comparison in order to help you choose between these two renowned services.

Freshly
Gourmet meals that keep you fit
VS
Blue Apron
Healthy cooking made fun and easy

Highlights

Freshly
Freshly offers reasonable prices and a rich menu filled with hallmarks of Italian and American cuisines, all made of fresh, natural ingredients.
  • Price Range: $
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0
  • Delivery Area: 48 states
Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Price Range: $$
  • Average Price Per Meal: $9.74
  • Shipping Cost: $0 *
  • Delivery Area: 48 states
*free shipping on all orders except for 2-recipe boxes for 2 people

Compare Features

Freshly
Best For
Best for home diners who prefer classics and comfort food
Menu/Meal Plans
Freshly provides its customers with a weekly menu to choose from.
Recipes/Meal Options
Freshly offers 30+ lunch and dinner items on its menu every week.
Meal & Recipe Variety
Freshly offers chef-prepared entrées for different diets. Its menu includes low-carb, high-protein, Paleo, omnivore, vegetarian, gluten-free, soy-free, dairy-free, and calorie-conscious meals. It offers both classic and exotic dishes, most of them originating from the American and Italian cuisines, with occasional Asian dishes.
Food Quality
Freshly exclusively uses fresh, natural ingredients. Its meals never contain any artificial flavors or colors and they are free from gluten, added sugars, and preservatives.
Nutritional Value & Portion Size
Most Freshly meals contain between 400 and 500 calories per serving. They are generally healthy and nutritionally balanced but they are not free from cholesterol and may contain more than 600 mg of sodium. The portions are usually around 13 oz.
Subscription Flexibility
With Freshly, you can change, skip, pause or cancel your order whenever you want. The deadline for making any changes is 11:59PM PST 5 days before your scheduled delivery day.
Refunds
If you are not satisfied with your delivery from Freshly, you may receive a full or partial refund or credit. You must report your complaints to the company within 5 days of your delivery date.
Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.

Compare Plans & Pricing

Freshly
Freshly Plans & Pricing
Meal Programs
Meals per weekPrice per weekPrice per meal
4$49.99$12.50
6$59.99$9.99
9$89.99$9.99
12$107.99$8.99
Blue Apron
Blue Apron Plans & Pricing
2-Serving Signature plan
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$59.94$9.99
2-Serving WW Freestyle Plan
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$59.94$9.99
2-Serving Vegetarian Plan
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$59.94$9.99
4-Serving Signature Plan
Meals per weekMeal kit pricePrice per serving
2$71.92$8.99
3$95.88$7.99
4$119.84$7.49

Suitable For

Freshly
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

Freshly
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

Freshly
Blue Apron

Compare Extras

Freshly
A La Carte Menu
Gift Cards
Marketplace
Blue Apron
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

Freshly
FINAL RATING
5.7/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Blue Apron
FINAL RATING
9.2/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare Customer Reviews

Freshly
  • Submitted By Stephanie Corsano on 10/07/2019
    I have ordered Freshly meals for about 4 months now and I just love them! The food is tasty. Great portions and I am NEVER left hungry. They have a variety of meals that I like. They add or change to different meals periodically, but I definitely have my favorites. Some you may have to season a bit more as they try and keep things healthy (so maybe some salt on occasion), but for the majority, 3 min in the microwave and you’re good to go! I have had a few instances with the delivery people, but when I call customer service, they are friendly, helpful and accommodating. They have even credited me back for any issues that may have come up. I also like the fact that I can customize my order. A number of meals per week, rather than choosing from a number of breakfasts, lunches, and dinners. I can’t do breakfast or lunch because I commute for work, and I do not have a microwave there. So ordering dinners for the end of the evening, is the best! But they do offer it if you’re so inclined. Overall, they are worth a try. You won’t be disappointed. Hopefully they will expand how many meals they offer, but they definitely include enough variety for me!
  • Submitted By robb on 08/27/2019
    I am happy with the selection, quality, price. I will be staying long term, as long as they don't increase prices.
  • Submitted By Christina on 08/18/2019
    Freshly was not good, and not worth the cost. It didn't taste particularly healthy NOR good. I had to struggle to make my way through the rest of my initial 6-meal trial. I will certainly never order from Freshly again.
  • Submitted By SunnyDays on 06/20/2019
    I've been enjoying Freshly for a few months now and have to say they have exceeded my expectations. The meals arrive fully cooked and are kept cool in a well insulated box with earth friendly gel packs to keep them at a refrigerated temperature. They can go right into your fridge for later or pop one in the microwave for about 3 minuets and your dinner is ready. If you don't think you'll be eating them within the designated time listed on the package you can just freeze them and eat them when you're ready. ...
Blue Apron
  • Submitted By George on 07/02/2019
    We have had Blue Apron for over a year now. They have cleaned up alot of mistakes from the past - missing ingredients, etc.. Their food is very good, they know how to spice a dish and great sauces. We will keep using them. However, I have to say, there are now several competitors with fully organic food and a wider choice of meals each week. We are going to check them out. Organic food matters. If BA wants to survive for another year (I hope they do), they are at least going to have to expand their choices to 18 a week.
  • Submitted By LISA on 03/23/2019
    I have tried many different delivery services. I love to cook and have no problems in the kitchen, however sometimes shopping and planning...well there is no time. I love that you can choose which recipes you like which meats ect. Why better than fast food and takes just about the same time. things I would like they change, less pots to clean, and tripe the veggies in each recipe; CUSTOMER SERCVICE IS THE BEST. However I wish they would not send a box unless I order, trying to remember to cancel for the week because I wont be home is something
  • Submitted By Virginia Cole on 11/28/2018
    When I first started using Blue Apron, I was amazed! The meals were delicious, flavorful, and very easy to prepare. We slowly switched to eating Blue Apron meals six days every single week and it was all great until a couple of months ago when they started sending the shipments late and missing the ingredients. Sometimes they don’t pack a garnish or a spice which isn’t a deal breaker but I’ve missed main ingredients a couple of times as well. Hope Blue Apron ups their game since I would really hate to switch companies after such pleasant experiences in the past.
  • Submitted By Jan on 09/04/2018
    I have been using Blue Apron for about 10 months now. The ingredients are always fresh. The recipes have been delicious. And the variety and portion sizes make BA a top meal delivery service. I would recommend BA to anyone looking to cook healthy meal options. I love BA and can't imagine what I'd do without them now. I can't remember how we cooked prior to BA. Our meal planning before BA was so blah now that I think about it. Sign up for BA and you really will be glad you gave them a try.

Winner

Blue Apron is a meal delivery service geared toward suiting your particular eating preferences, so you have a lot of freedom when it comes to choosing your ingredients. It focuses on responsible food and animal growing practices, which sets it apart from other meal kit deliveries. Read our Blue Apron review to discover if it is the right service for you.

Meal Options

Freshly delivers cooked meals while Blue Apron provides pre-portioned ingredients and recipes so you can prepare your meals.

Freshly offers 4 different plans based on the number of meals you want to receive, including Freshly 4, Freshly 6, Freshly 9, and Freshly 12. If you opt for Freshly, you choose anything from their weekly menu, which means you will receive only the food you truly enjoy eating.

Blue Apron offers Mediterranean-inspired, vegetarian, omnivore, and kid-friendly recipes, along with recipes crafted in cooperation with WW, Weight Watchers reimagined. Omnivore, vegetarian, and Mediterranean-inspired recipes are available with the 2-Serving Signature plan. Kid-friendly and omnivore meal ideas are included in the 4-Serving Signature plan. Vegetarians can opt for the specially designed 2-Serving Vegetarian plan. WW-approved recipes are exclusively available with the 2-Serving WW Freestyle meal plan.

Variety

Freshly takes the lead here with 30 mouthwatering dishes on the menu each week. With Freshly, you will always have something new and delicious on your table. Unfortunately, you may not be completely satisfied with their offer if you are a vegetarian, as they introduce only about 4 vegetarian entrees weekly.

Blue Apron has 22 items on its weekly menu. The items are divided into 4 sections that correspond to the 4 meal plans. The 2-Serving Signature section includes 8 recipes, the 4-Serving Signature section features 5 recipes, the 2-Serving Vegetarian section has 3 recipes, and the 2-Serving WW Freestyle section contains 6 fresh recipes per week. 

Nutritional Value

Both Freshly and Blue Apron offer highly nutritive meals that are good for your body. Freshly provides a nutrition card alongside every dish on the menu which informs you about its nutritional value in detail.

Blue Apron delivers wholesome ingredients and condiments for your tasty dinners. Each recipe contains the nutritional value of the meal you’re preparing, so you can order dishes according to your dietary needs.

Portion Size

Freshly and Blue Apron both pay close attention to the amount of food you get. Each serving from Freshly is enough to feed a grown-up. Their dishes are protein-packed, so you’ll be both full and provided with your daily dose of nutrients.

Blue Apron sends carefully pre-measured ingredients, so you always get enough food to feel satisfied after a meal. Servings are portioned for adults with the 2-serving plans and for a family of four with the 4-serving plan.

Flexibility

Flexibility is a great advantage of both companies. You can skip a week, change your order or cancel your subscription without any penalties with both Freshly and Blue Apron. You just need to inform the company in time – before they start processing your order.

Price

Freshly is a bit more expensive than Blue Apron, but the good news is that it offers free shipping.

Freshly 4 costs $12.50 per meal, Freshly 6 and 9 are $9.99 per serving while Freshly 12 offers the best value for money with $8.99 for each meal.

Blue Apron’s 2-person boxes cost $9.99 per serving. With 4-person boxes, you pay $8.99 if you order 2 recipes, $7.99 if you order 3 recipes, and $7.49 if you order 4 recipes per week. Shipping is free on all 4-person boxes and 2-person boxes including 3 recipes. With 2-person boxes including 2 recipes, you pay a $7.99 shipping fee per delivery.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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